Perhaps one of the hardest things to do with video content–but the single most important thing–is to capture your viewer’s attention and hold it. For a standard YouTube upload, you have about 10-20 seconds to “hook” your viewer. For short-form video platforms like TikTok, you have roughly 3 seconds! That may seem remarkably fast, but […]
I find it frustrating when people use the term “videographer” when they actually need a “video producer” or “production company.” For those unfamiliar with the film, TV, or video production industries, these distinctions can be a bit confusing. In this post, I hope to clarify these terms, so that you can hire the right person […]
The main thing to keep in mind when writing for the ear is to be conversational. What does this mean exactly? It means your script should read like a “well-ironed conversation”, not a speech. In this post, I outline my top ten tips to improve your video scripts and make them sound more like the […]
A common problem I encounter when dealing with new video clients, is that they know they want to make a video to promote their product, service, or message, but they don’t know exactly the type of video they want to make. As a professional video creator with a wide range of skills, this presents a […]