CASE STUDY

Using Light to Banish Viruses, Bacteria, and Other Microbes

The Challenge

During the COVID-19 pandemic aerospace company Waypoint Interiors developed an innovative product to sanitize surfaces in transport vehicles. Using dual-spectrum UV light, the Viralite technology provides a quick and convenient way to destroy viruses like COVID-19 as well as more common pathogens like bacteria. Because in-person product demonstrations were difficult during pandemic, they approached us about developing a content strategy that that would showcase their product to prospective buyers around the country.

The Client

Waypoint Interiors is a Seattle-based aerospace and transportation company. Their experienced team of engineers and specialists offer custom designs, certification, structural approval, electrical upgrades, systems modifications and certification programs for commercial aircraft.

The Solution

Working closely with Waypoint Interiors staff we created three videos and a website to showcase the various ways their Viralite product could be used in transport vehicles. In addition, we remotely recorded a testimonial video with a satisfied customer.

Execution

Development
The Waypoint team was basically starting from scratch in terms of an online presence. In addition to developing a video strategy, we also worked with them on creating a responsive website that could showcase their video content.
Once the Viralite product was ready to ship, we produced a video showcasing their product on school buses. And once they had customers, we created a short testimonial video with a happy customer that they could be used in email campaigns with prospective buyers.
Pre-Production
Pre-production consisted of scriptwriting and visioning with the Waypoint team. We also hired a Seattle-based video crew to capture the Viralite product in action.
Production
Each of the four videos we produced utilized different production techniques.
- As the Waypoint team was still developing its product when we first started working with them, the first two video we produced relied solely on stock footage and motion graphic.
- The third video was filmed on location at Waypoint’s offices in Seattle and we employed a local video team to capture footage and we provided guidance on the kinds of shots we needed.
- The final testimonial video was captured remotely (although ideally we could have captured this using local video talent).
Post-Production
Post-production was overseen by the Flowspark team.
Distribution
As Waypoint Interiors lacked a website and social media presence we set these up for them. Once created, we published the content on their behalf.